For friends of China's official America's Cup sailing team
Lausanne, Switzerland (23 January 2013) – Nestlé Nespresso S.A. is pleased to announce that Nespresso will be the official coffee of the 34th America’s Cup in San Francisco.
A partnership with the race organisers, the America’s Cup Event Authority (ACEA), means the company’s premium coffee capsules and advanced coffee machines will be used to supply Nespresso Grand Cru coffees for guests, partners and fans at one of the world’s great sporting competitions.
“We are proud to be supporting such a prestigious and exciting event,” said Patrice Bula, Chairman of Nespresso. “Like the teams competing with cutting-edge technology in this ultimate sailing challenge, we strive for excellence. This partnership gives us the perfect opportunity to showcase Nespresso on a global stage.”
Stephen Barclay, CEO of the America’s Cup Event Authority, added “We are pleased and proud to welcome Nespresso as the official coffee of the 34th America’s Cup and look forward to being able to provide spectators with ‘the ultimate cup’ when they come to the America’s Cup Park in San Francisco.”
The announcement of the new partnership coincides with the opening of Nespresso’s first boutique on the west coast of the United States, in San Francisco. Nespresso is rapidly expanding its customer base in the US as more and more discerning coffee drinkers discover its coffee, sourced from only the highest quality beans in the top 1-2% of the world’s supply. It is accelerating the global expansion of its network of boutiques in North and South America, Europe, Asia, Australia and New Zealand.
“Our new San Francisco boutique will help meet growing demand for Nespresso among coffee connoisseurs,” said Frederic Levy, President of Nespresso USA. “And our close association with the America’s Cup will give us a unique opportunity to share the Nespresso experience even more widely.”
Click here to watch a video giving you a ‘taster’ of the America’s Cup the Nespresso way – a high-end production with stirring images of the new ETNZ 72’ catamaran, the Auld Mug itself and the action of the AC45 World Series pitting the teams against each other and testing their skills and limits.
Notes to Editors:
Nespresso’s new partnership will get underway with the America’s Cup World Series in the Italian city of Naples in April. Then in July the action will shift to San Francisco for the America’s Cup Challenger series. The summer of sailing will reach its climax in September with the America’s Cup Finals…
Nespresso began its association with sailing as co-sponsor of Team Alinghi for the 32nd America’s Cup campaign, and official coffee for the event. In 2010, Nespresso and Wally, the world leader in yachting innovation, launched the Nespresso Cup, an international regatta exclusively for the Wally Class in Portofino, Italy, which was held again in 2011.
Nespresso became an Elite Sponsor of Emirates Team New Zealand, one of the challengers for the America’s Cup, in April 2011.
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